Jean Paul Gaultier finally launches his brand new masculine fragrance in September 2011. The fragrance is named Kokorico, which is the French onomatopoeia for rooster’s cry (“Cock-a-doodle-doo” in English). Created in collaboration with Puig and Firmenich’s perfumers Olivier Cresp and Annick Menardo, Kokorico is designed as a powerful and explosive aphrodisiac, emphasizing woody and cocoa notes. Kokorico represent an olfactory "cry": „the boastful cry of a rooster, the conquering cry of a man-warrior, the cry of a young man filled with pleasure…”